Digital Media Lead

Recruiter:

Communicate Recruitment

Job Ref:

CTI004705/SMG

Date posted:

Friday, January 24, 2025

Location:

Pretoria, South Africa

Salary:

500 000 Annually

SUMMARY:
Are you a data-driven and creatively inspired Digital Marketing Manager ready to lead cutting-edge digital campaigns? Do you thrive on crafting strategies that not only captivate audiences but also deliver measurable results? If so, we want to hear from you!

POSITION INFO:

What You’ll Do
Strategize for Success: Develop and execute compelling digital media strategies that align with our business goals and captivate our target audience
Content Creation & Management: Plan, create, and oversee engaging content across websites and social media platforms.
Stay Ahead of Trends: Conduct market research and competitor analysis to identify new opportunities and refine targeting
Ad Campaign Excellence: Manage and optimize paid campaigns, including Google Ads, social media, and programmatic advertising, ensuring maximum ROI
Collaborate & Negotiate: Work with media agencies and secure the best deals for digital advertising, from display to native and social ads
SEO/SEM Expertise: Optimize website content and search engine visibility through advanced SEO and SEM strategies.
Analyze & Optimize: Leverage tools like Google Analytics to monitor campaign performance, identify trends, and make data-driven improvements
Brand Consistency: Ensure all digital initiatives are aligned with our brand’s values and guidelines

What You Bring
A Bachelor’s degree in Marketing, Communications, or a related field
5+ years of experience in digital marketing and media roles
In-depth knowledge of SEO, SEM, display advertising, programmatic, and social media marketing
Proven expertise with tools like Google Analytics, Google Ads, and social media management platforms
Exceptional analytical skills to interpret data and optimize campaigns effectively
Strong written and verbal communication abilities to engage diverse audiences
A creative mindset paired with technical know-how to craft impactful campaigns
Familiarity with digital media buying processes and up-to-date knowledge of the latest digital marketing trends

Although you may not meet all the requirements needed, please still consider sending through your CV as we have many roles available and could possibly find another great opportunity for you!!

Contact Selandea McGuinness on or .
Ref: CTI004705.

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