Digital Marketing Specialist

SUMMARY:
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POSITION INFO:

Digital Marketing Specialist

Location: Rondebosch, Cape Town

Salary: R300k – R360k per annum

Requirements:

Relevant Tertiary Qualification in Digital Marketing

2+ years’ experience in digital marketing, with a focus on pro bono and paid marketing campaigns and ad platforms.

Experience / Interest in working in a nonprofit, or fundraising environment is essential

Multimedia content creation experience (videography and photography) for digital platforms.

Proficiency in Google ads, display/YouTube campaigns, Meta, Twitter, TikTok, SEO, website, and other ad platforms.

Experience with WordPress is an advantage

Strong experience in brand, content marketing, and campaign management.

Solid understanding of digital resources and web data.

Excellent time management and project management skills with the ability to manage and prioritise multiple projects in a fast-paced, deadline-driven environment.

Strong collaboration skills with the ability to navigate various stakeholders and teams.

Responsibilities:

Digital strategy development and execution

Create and implement a digital marketing strategy to boost brand awareness

Set clear, measurable objectives for online campaigns to grow engagement, donations, and awareness.

Identify target audiences and develop tailored campaigns to effectively reach segmented donors.

Identify and recommend the most effective digital channels for various campaigns.

Stay updated on the latest digital marketing trends and best practices to enhance brand awareness and drive ROI, supporting the team in achieving brand and fundraising goals by implementing new technology.

Content creation and management

Work with the copywriter to conceptualise and create multimedia content (articles, videos, graphics) for digital platforms

Manage social media channels, including content planning, posting, engagement, and monitoring.

Communicate with followers, respond to queries professionally and promptly, and manage customer engagement.

Create and optimise email marketing campaigns, with attention to segmentation, messaging and design.

Website management and SEO

Oversee website updates and improvements, ensuring information accuracy and a seamless user experience.

Implement SEO best practices to drive organic traffic and improve search engine rankings.

Collaborate with internal and external stakeholders to enhance website functionality and user experience.

Data analysis and reporting

Track and analyse key performance indicators (KPIs) across digital platforms, such as engagement rates, click-through rates, conversion metrics, and donor acquisition costs.

Use data to measure campaign ROI and adjust/develop strategies accordingly.

Generate reports demonstrating campaign impact and opportunities for growth or improvement.

Paid digital advertising

Plan and manage paid digital ads to drive goals like brand building or fundraising.

Regularly assess paid campaigns' ROI to ensure alignment with budget and impact expectations.

Track and manage advertising budgets, process incoming advertising invoices, and compile advertising reports.