Digital Marketing Manager

Recruiter:

Sandi Crowther Recruitment

Job Ref:

DUR003277/JK

Date posted:

Friday, January 31, 2025

Location:

Durban, South Africa

Salary:

40 000

SUMMARY:

Remote, work-from-home position in South Africa.
Opportunity exists for experienced Digital Marketing Manager with at least 5 years experience in email marketing and ecommerce. A strong background in Google Analytics and solid SEO knowledge secures.

Must be able to work US hours (SA hours 5pm to 1am Monday to Friday).

POSITION INFO:

Responsibilities:

Build and execute engaging multi-channel campaigns to drive customer engagement, retention, and new business
Responsible for social communication including commenting on responses and DM communication on all platforms
Coordinate and execute newsletters on a monthly basis, including content creation, design, and scheduling
Maintain a comprehensive marketing calendar to ensure timely execution of all marketing activities
Manage social media channels including Facebook, Instagram and LinkedIn - increasing followers and engagement
Create content and help increase SEO rankings
Manage paid digital marketing ads on Google and various social media platforms
Manage customer databases to ensure accurate segmentation and targeting for email campaigns
Track and analyze the performance of email campaigns and other marketing initiatives using analytics tools
Generate weekly, monthly, and quarterly reports on key marketing metrics, including email open rates, click-through rates, conversion rates, and revenue

What is Required:

5+ years experience in email marketing and ecommerce
Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and analytics tools (e.g., Google Analytics)
Strong analytical skills with the ability to interpret data and make data-driven recommendations
Excellent communication skills, both written and verbal
Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines
Proactive, self-motivated, and able to work independently as well as part of a team
Must be able to thrive in an energetic, fast paced environment
Strong background in Google Analytics and strong SEO knowledge

Apply:

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