Digital Leads Specialist.

SUMMARY:
Digital Leads Specialist, African Continent Financial Sector, Cape Town, South Africa.

POSITION INFO:

Our client, an International Leader on the African Continent, in the Financial services sector, is seeking to URGENTLY appoint a dynamic Digital Leads Specialist to mentor their Mass and Foundation Cluster data team based in their Cape Town, Northern Suburbs, Western Cape, South Africa Offices.

MAIN PURPOSE FOR THE ROLE:

• To fulfil a specialist role that has a primary focus on optimising our digital platforms, both paid and organic to drive digital lead generation and Digital STP (Straight-Through-Processed) sales.
• To be responsible for monitoring and optimizing platform performance, acting as a liaison between various teams, and implementing creative growth strategies.

KEY COMPETENCY REQUIREMENTS:

• At minimum a bachelor’s degree or equivalent-
• A qualification in digital and/or marketing will be a distinct advantage.
• At least 5-7 years’ experience in digital marketing is essential.
• Have in-depth working knowledge and experience of various social media platforms, best practices, and various platform analytics
• Google and Facebook/Meta ad campaign experience SEO and PPC campaign and trends experience is essential.
• Be up to date with knowledge on latest trends and technologies in digital marketing

ROLES AND RESPONSIBILITIES:

• Serve as a daily liaison between Operations and Centralized functions to meet weekly sales targets.
• Monitor and provide feedback to Operations and Digital Marketing team on all our Digital platforms – for optimisation.
• Identify daily/weekly trends and insights to optimise spend and performance and maximize digital opportunities.
• Ensure optimal performance of digital channels.
• Drive the implementation of new ideas from conception to delivery.
• Conduct daily monitoring of platforms performance and breakdowns
• Collaborate with internal teams to enhance user experience on digital platforms.
• Brainstorming new ideas and creative growth strategies

SYNOPSIS OF KEY COMPETENCY REQUIREMENTS:

• Customer First (Service)
• Executing (Service)
• Innovation (Service)
• Leading with Influence (Service)
• Learning (Service)
• Relating (Service)
• Strategic (Service.

NOTE WELL:

• Our client is a premium African financial services organisation that offers a broad spectrum of financial solutions to retail and corporate customers across key market segments in 14 countries. Their lines of business include Life and Savings, Property and Casualty, Asset Management and Banking and Lending.
• They are rooted in their purpose of Championing Mutually Positive Futures Every Day and believe that a great customer experience is anchored in a great employee experience.
• You will form a pivotal part of their Mass Foundation Cluster which is one of the largest customer-facing business segments in their organisation.
• Their vision is to be their customers'' most trusted financial partner, passionate about helping them achieve their lifetime goals. Their mission is to enable positive futures for their customers, by bridging the gap between their resources and their financial service’s needs.
• Our client’s primary goal is to facilitate access to financial solutions for their customers and to keep pace with their changing needs. Their target market is the low and emerging-middle income segment.
• Our client is proud to proffer an equal opportunity workplace and is an affirmative action employer. They are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

WILLINGNESS TO RELOCATE TO CAPE TOWN IS ESSENTIAL. SHOULD THIS OPPORTUNITY NOT BE ALIGNED TO YOUR CAREER ASPIRATIONS, KINDLY FORWARD IT TO A FRIEND.