Digital Content & Marketing Manager (Hybrid)

SUMMARY:
We’re looking for an experienced Digital Content & Marketing Manager to drive content strategy, enhance brand visibility, and engage both internal and external audiences.
In this role, you'll create compelling digital content, manage social media platforms, optimise SEO and SEM, and lead digital campaigns aligned with our client’s growth objectives.

POSITION INFO:
Key Responsibilities:

• Content Strategy & Creation: Develop and implement a content strategy that aligns with our client’s brand and business goals. Create engaging content across multiple formats, including blogs, emails, social media, and videos.
• Social Media Management: Oversee and grow our client’s social media presence (Instagram, LinkedIn, Facebook), focusing on audience growth and engagement.
• SEO & SEM: Optimise website content and digital campaigns to improve search rankings and manage PPC/SEM efforts to drive traffic and conversions.
• Campaign Management: Plan and execute digital marketing campaigns across email, social media, and partnerships. Track and report on performance to optimise strategies.
• Brand Voice & Consistency: Ensure a cohesive brand voice and visual identity across all digital platforms.
• Performance Tracking: Use analytics tools (e.g., Google Analytics) to monitor performance and make data-driven improvements.
• Collaboration: Work with internal teams to align messaging with company goals and values and collaborate on internal communications with the People & Culture Manager.

• Experience: 5+ years in digital content creation, social media management, and digital marketing.
• Technical Skills: Proficiency in SEO, SEM, CMS, Google Analytics, and marketing automation tools. Basic graphic design/video editing skills are a plus.
• Creative & Strategic: Ability to generate and execute original content ideas with a focus on audience engagement and brand-building.
• Analytical Skills: Strong ability to analyse campaign data and adjust strategies based on insights.
• Communication Skills: Excellent written and verbal communication skills with a passion for storytelling.
• Adaptability: Ability to manage multiple projects in a fast-paced environment.
• Bonus: Experience with Salesforce Marketing Cloud is a plus.