Digital Advertising Specialist

SUMMARY:
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POSITION INFO:

Who are we: We are a dynamic and innovative digital marketing agency focused on delivering strategic and results-driven marketing solutions. Our expertise spans social media management, paid media, SEO, website UX/UI and email marketing. We are passionate about driving engagement, increasing conversions, and enhancing brand presence through tailored and impactful digital strategies.

Who are we looking for: Digital Advertising Specialist : Full-time/ Onsite

What will you do:

o Strategise, set up, and optimise digital advertising campaigns across multiple channels, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, and the Google Network (Search and Display)

o Manage lead generation campaigns using Google, Facebook and LinkedIn to maximise conversions and achieve KPIs

o Implement and optimise retargeting, display and video ad campaigns for brand awareness and engagement

o Develop content strategies tailored to both B2B and B2C clients, ensuring messaging resonates with the target audience and drives engagement

o Utilise advanced audience segmentation and targeting strategies to enhance campaign effectiveness for B2C campaigns

o Oversee ad budgets, conduct A/B testing for ad creatives, perform keyword research, set up audiences and continuously optimise for performance

o Analyse campaign data, providing actionable insights and strategic recommendations

o Generate detailed monthly reports on campaign performance, highlighting key metrics and strategic recommendations

o Collaborate with account managers to ensure digital advertising campaigns align with overall client strategies

o Maintain professional communication with clients through regular calls and email updates

o Conduct digital advertising audits and present findings to internal teams and clients

What will you need:

· Bachelor’s degree in Commerce, Marketing, Digital Media, or a related field

· Minimum 3 years of experience in Google Ads account management within a digital agency environment

· Minimum 3 years of experience managing LinkedIn Ads campaigns

· Proven expertise in digital advertising across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Network

· Google Ads Certification and Facebook Blueprint Certification preferred

· Proficiency in Google Analytics and data-driven decision-making

· Knowledge of retargeting/remarketing, display and video advertising

· Solid understanding of SEO, online search mediums and social media and how these integrate with digital advertising

· Strong analytical skills with the ability to interpret data and provide strategic insights

· Excellent project management skills with the ability to prioritise tasks and manage multiple client accounts

· Creative thinker with a proactive, problem-solving attitude