Digital Acquisition Specialist

SUMMARY:
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POSITION INFO:

Requirements

• 3+ years of experience planning and buying media with hands-on experience with digital media platforms
• Good understanding of marketing and advertising principles
• Experience using DSPs, agency trading desks, or other forms of programmatic media buying
• Experience managing Facebook campaigns across Africa and the Middle East
• Must have excellent knowledge of AppsFlyer
• Experience and/or certification in Google Analytics, Google AdSense or AdWords, Twitter Flight School, Facebook Blueprint, Social Bakers, or HootSuite is not required, but will be a big plus
• Experience in using a variety of tools, channels, and approaches to drive customer acquisition
• Demonstrated ability to execute performance-driven digital media campaigns
• Knowledge of the general activation capabilities of all available digital media tactics across Africa and the Middle East
• Strong computer skills including Excel, Access, Word, and PowerPoint
• Experience of PPC campaign management

Responsibilities

• To work collaboratively to conceive, manage, analyse, and optimise campaigns that drive customer growth and funnel improvements, with responsibility for recruiting, activating, and onboarding prospects to achieve our customer target
• Monitor the performance of the APP against acquisition targets and identify improvements and provide recommendations
• Work in partnership with the marketing manager and the channel specialists to plan digital marketing and ensure paid media strategy is executed to exceed targets
• Generate data-driven hypotheses and execute experiments throughout the prospect to activate the customer funnel - identifying insights and key opportunities for improvement
• Research and advice on external technology-driven marketing initiatives focusing on customer acquisition
• Optimise web analytics and business intelligence tools to better understand customers and exploit those insights in marketing campaigns
• Collaborate with internal teams and external agencies to evaluate and optimise growth strategy and ultimate performance