Customer Retention Specialist

SUMMARY:
Umhlanga. Are you an experienced Customer Retention Specialist looking for your next exciting opportunity? A leading brand in the online betting industry is seeking a skilled professional with a passion for campaign execution and user journey development. If you have at least 2+ years of experience in a CRM role and a deep understanding of the iGaming or online betting world, we want to hear from you!

POSITION INFO:

• Create and implement targeted CRM campaigns (email, SMS, push notifications, etc.) to drive player acquisition, engagement, and retention
• Design and optimize user journeys within the CRM platform, leveraging segmentation, automation, and personalization to increase player lifetime value
• Manage CRM workflows, configure triggers, and integrate data to ensure smooth campaign execution and accurate performance tracking
• Analyze campaign metrics (open rates, click-through rates, conversion rates) and player behavior to refine strategies and enhance ROI
• Develop targeted player segmentation strategies based on behavior, preferences, and demographics to deliver tailored content
• Collaborate with marketing, product, and data teams to align CRM strategies with company goals and ensure data consistency across platforms
• Conduct A/B testing and explore innovative CRM techniques to maintain a competitive edge in the iGaming sector

• A minimum of 2+ years in a CRM role, with proven expertise in campaign execution and user journey development
• Experience in the iGaming or online betting industry is a strong advantage
• Proficiency in building and managing complex CRM workflows with a solid understanding of data integration, segmentation, and orchestration tools
• Experience with Solitics CRM system is a plus
• Strong analytical skills to interpret data and turn insights into actionable strategies
• Excellent communication skills (both written and verbal) to craft compelling campaign content and collaborate with internal teams
• Ability to thrive in a fast-paced environment and manage multiple campaigns simultaneously
• Understanding of the South African iGaming market and player behavior trends is preferred