Creative Director

SUMMARY:
Join the Excitement as Our Creative Director!
Are you ready to unleash your creativity and lead a dynamic team at one of our leading clients in the hospitality and gaming industry? As the Creative Director, you’ll be the heartbeat of the marketing department, driving innovative campaigns that captivate and engage. You’ll take charge of everything from brainstorming bold ideas to overseeing the production and delivery of standout content that solidifies the company’s reputation as the go-to brand for sports betting and online gaming.
In this role, you’ll manage a talented team of designers, copywriters, and external creatives, guiding them through each stage of the creative process—from concept to publication. Your leadership will help refine and elevate our brand image, ensuring it resonates with our audience and stands out in the competitive landscape.

POSITION INFO:

JOB DESCRIPTION INFORMATION:

Job Title: Creaative Director
Employment Type: Permanent, On-site
Work Location: Church St, Cape Town - CBD


JOB SCOPE & RESPONSIBILITIES

• Work alongside the Chief Marketing Officer and Brand Manager to develop the SunBet Brand and CI guidelines aligned to the overall Brand strategy.
• and customised to market segmentation, based on an analysis of competitor product offerings in the online gaming industry.
• Direct and lead Sunbet’s creative team in developing and delivering creative artwork and providing innovative solutions for the delivery of marketing objectives.
• Manage creative processes from conceptualization to production.
• Manage investigations and analyses into potential graphic and animation graphic innovations to grow the business delivery and streamline processes.
• Lead brainstorming sessions and creation of concepts by being an ideas bank of new innovation and concepts to be used as a foundation for content for various online channels in line with business requirements.
• Lead design teams in the development of concepts and execution of all projects to create exceptional visual style & tone for a range of projects.
• Collaborate on UX and wireframe executions with other members of the team to provide insight into how the project will work.
• Oversee the development of plans for generating meaningful content to drive increased traffic, engagement and brand visibility.
• Conceptualise, plan and ensure synergies are created between design content for various projects.
• Lead the vision and oversee the development, creation and deployment of designs for multiple projects; including the implementation of design plans through editorial calendars across all relevant marketing channels and platforms.
• Work closely with creatives and developers to ensure the solidity of designs and highest level of quality is maintained at all times.
• Translate complex ideas into beautiful visual executions that make them easier to understand.
• Introduce graphic and animation tools, and access to relevant content that enables a series of creative opportunities for marketing services.
• Influences present and future products, services, platforms and content management by determining and evaluating current and future market trends.
• Measure the success of campaigns and platforms through analytics and provide reports and insights in this regard.
• Actively lead/participate in every aspect of creative design and development: Copywriting, Graphic design, Web and email design, Layout.

• Commission, edit and proofread content as required ensuring it meets style, tone and marketing message requirements, as well as reflecting the Company’s brand
• Attends occasional events to support real-time and wrap-up coverage.
• Present creative ideas/concepts to clients in a compelling and clear manner.
• Develop and manage the creative services budget, forecasting and ROI for the company.
• Estimate, process and approve creative development costs.
• Approve selection of subcontract resources and negotiate terms when required.
• Clearly define and delegate plans, authority and accountability across the team.
• Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within the company’s creative agency.
• Team leadership and management; ensuring all relevant employees understand relevant standards, regulations and expectations.
• Drive a culture of quality standards, ethics and governance and ensure all staff are competent to deliver against those standards.
• Influences present and future products, services, platforms and content management by determining and evaluating current and future market trends.
• Keep up to date with current and future design methodologies and marketing strategies in the business, creative and animation design environments.

• 3-Year Degree in Marketing / Communications / Graphic Design

• 10 years’ experience following a path through the ranks of the industry from designer / copywriter through to management levels, including experience as a creative director or in a similar creative role.
• Experience should include 5 years working within an editorial role and 2 years in a supervisory / management capacity.
• Hand-on experience in creative process, marketing, graphic design and brand development.
• A proven track record of managing successful creative design and multi-discipline teams.

• Travel may be required in line with operational requirements.
• May be required to work overtime in line with operational requirements (this may include weekends, public holidays)

• Ability to write, proofread and edit accurate, concise and highly readable content.
• Understand brand identity and voice.
• Business & Financial Acumen.
• Written and verbal communication skills.
• Project management.
• Ability to generate creative ideas, coupled with sound editorial judgement.
• MS-Office Suite (Word, Excel, PowerPoint, Outlook)
• Thorough understanding of art, copy and layout.
• Excellent working knowledge of software such as Figma, Adobe XD, Photoshop, InDesign etc.

• Problem solving.
• Managing results, risks and relationships.
• Decision making.
• Innovating and Creating Solutions.
• Integrating (Connecting, Collaborating; Influencing; Managing Conflict)
• Organising and Implementing.
• Emotional Maturity.
• People management.

• Requires specialised theoretical knowledge and processes relating to creative design practices, processes and regulations.
• Short term planning within 12 months involves conducting the planning of design content to meet and optimise new business targets and growth.
• Organise, plan and prioritise tasks for self and team to ensure that work gets done profitably and efficiently.
• Interact with stakeholders and team - influencing, motivating and encouraging specific behaviour.

• Ability to multitask.
• Apply business acumen and sound common sense to the overall management of creative content design.
• Monitor changes in the creative design environment and is quick to act upon potential opportunities, risks and challenges.
• Consider all the facts, options and possible objectives prior to making decisions.
• Maximise or leverage the strengths of the team in a competitive environment.
• Deal with diverse problems in own area, using judgment and discretion to resolve them.

• Responsible for providing input into creating strategic marketing plans.
• Sets creative frameworks and objectives.
• Applies knowledge and exposure of leading practice to marketing and creative design operations and to leverage new business opportunities.
• Provide information and make recommendations regarding products and services that will meet customer needs.
• Suggest initiatives to increase penetration of customer base.
• Optimise and streamline existing systems and processes to support the business strategy in terms of cost efficiency, managing risks and improving the service offering.
• There are guidelines/ policies and procedures in place to be followed, but the incumbent needs constantly consider ways of improving productivity and profitability.

• Salary will be commensurate with experience and qualifications.