Content Strategy Manager - must have Amazon experience - Remote

SUMMARY:
Content Strategy Manager - must have Amazon experience - Remote - Can be based in RSA or Europe

POSITION INFO:

Content Strategy Manager – Amazon experience required

The Content Strategy Manager will focus on the overall content strategy for listings, labels, and marketing assets across multiple platforms, ensuring content is optimized for conversion and customer engagement. This role oversees and manages the content strategy for our e-commerce platforms, particularly on Amazon. In this role, you will be responsible for leading a small team of copywriters, ensuring the delivery of high-quality, optimized content that drives sales, enhances brand visibility, and improves customer engagement. You will collaborate closely with marketing, design, and product teams to ensure our content aligns with brand goals and meets the needs of our customers.

Responsibilities:

Content Management

Lead content strategy development by leading the development and execution of content strategies tailored to Amazon and other e-commerce platforms, aligning with brand guidelines and business objectives.

Delegate projects between the team to ensure efficiency.

Manage content creation and optimization.

Oversee the creation of Amazon product listings, including titles, bullet points, descriptions, and enhanced brand content (A+ Content).

Ensure all content is optimized for SEO, keyword targeting, and user experience to drive traffic

and conversions.

Review and edit all content produced by the team to ensure it meets quality standards, is error-free, and aligns with brand tone, style as well as platform parameters.

Analyze content performance metrics (e.g., CTR, conversion rate, SEO rankings) and provide

actionable insights to improve content effectiveness across platforms, especially Amazon.

Create a data base of content, that can be utilised quickly after careful editing.

Work closely and collaborate with the Account Managers, Design Team, and Product Teams to

ensure content aligns with product launches, promotions, and seasonal campaigns.

Stay up-to-date with e-commerce and Amazon best practices, algorithm changes, and industry

trends. Propose and implement strategies to improve content visibility and performance.

Team Leadership & Management:

Supervise and mentor a small team consisting of an Amazon Copywriter and a Junior

Copywriter. Provide guidance, feedback, and ensure the team''s work is aligned with the content

strategy and e-commerce goals.

Conduct KPI`s, and drive training and development to create a high performing team, that is

continuously evolving with the market.

Requirements

3+ years of experience of Content Management for ecommerce platform sales (experience with

Amazon, Walmart, Ebay, Shopify or iHerb is preferable and advantageous)

3+ years of demonstrated management experience, of managing a team of at least 2 people +

(overseeing quality of content)

Copyright experience 10Years +

Project Management experience

Design experience is advantageous

Digital Marketing Degree of similar

Excellent communication and leadership skills, with the ability to motivate and manage remote teams.

Proficiency in English with excellent writing, communication and collaboration skills, capable of

working with cross-functional teams.

Salary: +-R1 mill pa CTC

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