Content Marketing Specialist

SUMMARY:
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POSITION INFO:

Our client, a dynamic and growing organisation, is seeking a Content Marketing Specialist to create compelling content that engages target audiences, drives brand awareness, and increases conversions. The ideal candidate will develop and execute content strategies across multiple digital platforms, ensuring alignment with business objectives.

Key Responsibilities:

• Develop and implement content marketing strategies for various platforms, setting clear objectives.
• Ensure all content marketing initiatives align with business goals and company values.
• Produce high-quality, well-researched content tailored to each platform and audience.
• Translate and adapt content where necessary for different platforms.
• Track KPIs and measure the success of content-driven campaigns.
• Plan, create, and manage multi-channel marketing campaigns.
• Analyse campaign performance using analytics tools and provide actionable insights.
• Provide regular performance reports and recommendations for content optimisation.
• Create engaging, original content for websites, social media, marketing campaigns, and training materials.
• Collaborate with internal teams to develop content that aligns with brand and company visuals.
• Participate in monthly KPI meetings and bi-annual performance reviews with the Head of Department.
• Stay up to date with industry trends and continuously develop skills through training courses.

Core Competencies:

• Attention to Detail – Ensures accuracy in content, creative execution, and campaign analysis.
• Creative Thinking – Strong writing skills that adapt to different platforms and audiences.
• Interpersonal Skills – Works collaboratively with team members and stakeholders.
• Multi-Tasking – Manages multiple campaigns, content creation, and data insights effectively.
• Independent & Collaborative Working – Ability to work autonomously while contributing to team efforts.
• Strong Communication – Excellent verbal and written communication skills.
• Presentation Skills – Ability to present campaign insights and performance reports effectively.

Skills and Experience Required:

• Grade 12 or Equivalent (Essential).
• Tertiary qualification in Marketing, Communications, or a related field (Essential).
• 5+ years of experience in Content Marketing or Copywriting (Essential).
• Proficiency in paid media and social media tools (Essential): Google Ads, Facebook Ads Manager, and analytics platforms such as Google Analytics.
• SEO and SEM knowledge (Essential).
• Experience in the informal market and understanding target audience behaviour (Desirable).
• Ability to interpret briefs and translate them into effective content strategies.

This is an exciting opportunity to play a key role in shaping content strategies for a growing brand. If you are a creative and results-driven content specialist, we encourage you to apply!