Chief Marketing Officer

SUMMARY:
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POSITION INFO:
Who are we:  We are a globally recognised destination management organisation. Who are we looking for:  A visionary leader to craft a future-forward marketing strategy that inspires the world to explore who can:  Craft transformative campaigns that connect with millions of travellers? Leverage the latest digital platforms to build a future-fit destination brand? Inspire communities, preserve natural beauty, and drive sustainable growth? If you are a creative strategist, a digital innovator, and a results-driven leader, this is your moment to shine. What will you do:  As the Chief Marketing Officer, you will: Shape the Vision: Lead the development and execution of innovative marketing strategies to position the destination as a premier sustainable choice. Build the Brand: Enhance and oversee iconic brands that inspire local and global audiences. Embrace Technology: Pioneer digital transformation using AI, VR\/AR, and data analytics to revolutionise destination marketing. Drive Visitor Growth: Expand reach through targeted campaigns, fostering loyalty and unforgettable travel experiences. Champion Inclusivity: Ensure marketing strategies embrace diversity and universal access, making the destination welcoming for all travellers, including persons with disabilities. Collaborate Widely: Partner with communities, businesses, and global organisations to create campaigns that reflect the rich heritage and future aspirations. Deliver Results: Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement. What will you do:  We’re seeking a game-changer with: Leadership Excellence: A proven ability to inspire high-performing teams and shape iconic brands. Digital Innovation: Experience in AI-driven campaigns, data analytics, and emerging technologies. Global Perspective: Experience marketing to diverse international audiences. Sustainability Commitment: Passion for balancing profit with purpose. Inclusivity: An understanding of accessible tourism and strategies that embrace diversity. Creativity with Impact: The ability to turn data-driven insights into campaigns that deliver measurable results. Minimum Requirements 10 years of progressive marketing experience, including 5+ years in senior leadership. A background in tourism, destination marketing, or hospitality is highly desirable. Expertise in building and monetising marketing strategies through partnerships and sponsorships. Strong storytelling and communication abilities. Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.

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