SUMMARY:
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POSITION INFO:
Who are we:
We are a globally recognised destination management organisation.
Who are we looking for:
A visionary leader to craft a future-forward marketing strategy that inspires the world to explore who can:
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Craft transformative campaigns that connect with millions of travellers?
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Leverage the latest digital platforms to build a future-fit destination brand?
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Inspire communities, preserve natural beauty, and drive sustainable growth?
If you are a creative strategist, a digital innovator, and a results-driven leader, this is your moment to shine.
What will you do:
As the Chief Marketing Officer, you will:
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Shape the Vision: Lead the development and execution of innovative marketing strategies to position the destination as a premier sustainable choice.
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Build the Brand: Enhance and oversee iconic brands that inspire local and global audiences.
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Embrace Technology: Pioneer digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.
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Drive Visitor Growth: Expand reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.
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Champion Inclusivity: Ensure marketing strategies embrace diversity and universal access, making the destination welcoming for all travellers, including persons with disabilities.
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Collaborate Widely: Partner with communities, businesses, and global organisations to create campaigns that reflect the rich heritage and future aspirations.
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Deliver Results: Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement.
What will you do:
We’re seeking a game-changer with:
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Leadership Excellence: A proven ability to inspire high-performing teams and shape iconic brands.
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Digital Innovation: Experience in AI-driven campaigns, data analytics, and emerging technologies.
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Global Perspective: Experience marketing to diverse international audiences.
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Sustainability Commitment: Passion for balancing profit with purpose.
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Inclusivity: An understanding of accessible tourism and strategies that embrace diversity.
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Creativity with Impact: The ability to turn data-driven insights into campaigns that deliver measurable results.
Minimum Requirements
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10 years of progressive marketing experience, including 5+ years in senior leadership.
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A background in tourism, destination marketing, or hospitality is highly desirable.
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Expertise in building and monetising marketing strategies through partnerships and sponsorships.
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Strong storytelling and communication abilities.
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Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.
