Chief Marketing Officer

SUMMARY:
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POSITION INFO:

Who are we: 

We are a globally recognised destination management organisation.

Who are we looking for: 

A visionary leader to craft a future-forward marketing strategy that inspires the world to explore who can: 

• Craft transformative campaigns that connect with millions of travellers?

• Leverage the latest digital platforms to build a future-fit destination brand?

• Inspire communities, preserve natural beauty, and drive sustainable growth?

If you are a creative strategist, a digital innovator, and a results-driven leader, this is your moment to shine.

What will you do: 

As the Chief Marketing Officer, you will:

• Shape the Vision: Lead the development and execution of innovative marketing strategies to position the destination as a premier sustainable choice.

• Build the Brand: Enhance and oversee iconic brands that inspire local and global audiences.

• Embrace Technology: Pioneer digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.

• Drive Visitor Growth: Expand reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.

• Champion Inclusivity: Ensure marketing strategies embrace diversity and universal access, making the destination welcoming for all travellers, including persons with disabilities.

• Collaborate Widely: Partner with communities, businesses, and global organisations to create campaigns that reflect the rich heritage and future aspirations.

• Deliver Results: Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement.

What will you do: 

We’re seeking a game-changer with:

• Leadership Excellence: A proven ability to inspire high-performing teams and shape iconic brands.

• Digital Innovation: Experience in AI-driven campaigns, data analytics, and emerging technologies.

• Global Perspective: Experience marketing to diverse international audiences.

• Sustainability Commitment: Passion for balancing profit with purpose.

• Inclusivity: An understanding of accessible tourism and strategies that embrace diversity.

• Creativity with Impact: The ability to turn data-driven insights into campaigns that deliver measurable results.

Minimum Requirements

• 10 years of progressive marketing experience, including 5+ years in senior leadership.

• A background in tourism, destination marketing, or hospitality is highly desirable.

• Expertise in building and monetising marketing strategies through partnerships and sponsorships.

• Strong storytelling and communication abilities.

• Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.