SUMMARY:
-
POSITION INFO:
Who are we: A global fintech company.
Who are we looking for:
A CRM Specialist who will lead the welcome and lifecycle campaigns across Singapore, UAE, Australia and Japan. Your focus will be centred around boosting customer acquisition, retention and lifetime value, while reducing churn and identifying cross-sell/up-sell opportunities.
You’re curious about things like the client experience, the rapid developments in tech and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas and lead the way in creating inspiring experiences for our clients and everyone around you.
What will you do:
- Develop and execute CRM strategies, tailoring campaigns for product launches and customer retention. Develop MarTech roadmaps, ensuring seamless multi-channel CRM execution across divisional markets
- Map out and enhance customer journeys, identifying key touchpoints and areas for improvement
- Implement personalised, data-driven lifecycle campaigns
- Manage subscription services, focusing on acquisition, retention and churn reduction in collaboration with marketing managers and CRM Tech
- Analyse customer data to generate insights and track campaign effectiveness through reports and dashboards
- Work cross-functionally with marketing, sales, product development and customer support to ensure cohesive customer experiences
- Gather and analyse customer feedback, making actionable recommendations to improve satisfaction
- Track key metrics and continually optimise CRM communications
- Triage and cross collaboration and management of divisional tasks and deliverables
What must you have:
- A minimum of 5 years communications experience with a core focus on operational delivery using data and marketing automation tools
- Experience in CRM strategy, particularly in financial services or FinTech
- Expertise in SalesForce Marketing Cloud, data-driven CRM, HTML and journey creation
- Strong leadership and collaborations skills
- Ability to translate customer insights into actionable CRM Improvements
- Proficiency in MarTech roadmaps and multi-channel execution
- An understanding of key CRM engagement metrics and how to measure, test and optimise journeys and emails/SMS/push
- A strong, creative thinker who is innately inquisitive, with the ability to make the complex simple
- Excellent communication skills – the ability to communicate effectively with both technical and non-technical colleagues and stakeholders
- Self-motivated and organised– the ability to manage your own time and task list effectively
