Business Liaison Officer (Marketing) - Glass Recycling

SUMMARY:
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POSITION INFO:

Join our client as a Business Liaison Officer (BLO)!

Are you a savvy marketer with a passion for driving impactful campaigns and managing brand strategy? Our client is seeking a dynamic Business Liaison Officer to spearhead our marketing initiatives and enhance our brand presence. If you thrive in a fast-paced environment and possess a blend of strategic thinking and creative flair, this could be your next big opportunity!

Position Purpose: As a Business Liaison Officer, you'll be at the forefront of developing and executing innovative marketing strategies across various channels, including print, digital, and social media. Your focus will be on acquiring new business, nurturing existing client relationships, and ensuring a cohesive brand identity both internally and externally. You'll play a pivotal role in driving customer engagement and loyalty through compelling campaigns and targeted communication efforts.

Responsibilities:

• Strategic Marketing: Conceptualise and manage marketing campaigns aligned with the overall strategy.
• Campaign Management: Plan and execute initiatives to drive business growth and enhance client retention.
• Digital Expertise: Manage and optimise traffic across digital platforms and online presence.
• Brand Custodian: Uphold and promote the brand through consistent messaging and effective stakeholder management.
• Performance Analysis: Monitor campaign effectiveness using ROI metrics, providing insightful reports on success and areas for improvement.
• Collaboration: Liaise with internal teams and external stakeholders to ensure cohesive brand communication and execution.
• Event Coordination: Arrange activations and expos to further enhance brand visibility, occasionally requiring flexible work hours.

Personal Attributes and Skills:

• Analytical mindset with strong decision-making abilities.
• Excellent presentation and communication skills, both verbal and written.
• Proficiency in marketing principles and advanced computer literacy.
• Proven project management skills with the ability to handle multiple tasks effectively.
• Passion for sustainability and knowledge of the recycling industry (an advantage).

Requirements:

• Matric / Grade 12 (Essential).
• Relevant marketing qualification.
• Minimum 3 years of experience in brand marketing.
• Social media and content marketing expertise.
• Valid driver's license and own vehicle.
• Experience in youth marketing and community management (advantageous).