Brand Manager

SUMMARY:
Our client is seeking a skilled and experienced Brand Manager to join their vibrant team.

POSITION INFO:
Requirements:

• Degree.
• Relevant experience in applying job-related concepts, techniques, and processes at the required level.
• Experience in working with senior management.
• People management experience.
• Working knowledge of social media platforms (e.g., LinkedIn).
• Fluent in Business English.
• Advanced computer literacy.
• Code 08 driver's license.
• Willingness to travel off-site/overnight stay.

• Review and develop strategic and annual brand plans with marketing budgets for the product portfolio.
• Implement roll-out and coordinate brand plan activities between all parties involved.
• Provide support for "Below-the-line" activities, including POS, sampling, and activations.
• Plan and interpret brand architecture/brand blueprint/brand diamond.
• Manage and optimise brand/product life cycles in the portfolio.
• Evaluate the design and maintenance of brand image (logo, graphic design, etc.) in the portfolio.
• Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability.

• Liaise with product development to identify, develop, and launch new product concepts.
• Coordinate the update/upgrade of product packaging through R&D.
• Present product concept definition, product proposal, and preliminary and final business case.
• Launch products to internal customers and follow up with Trade launch.
• Manage the Trade launch phase and conduct post-launch evaluation of changed products.
• Develop marketing support campaigns for the launch of new products, line extensions, packaging changes, etc.
• Develop an understanding of the industrial processes related to the product portfolio.

• Ensure that comprehensive U&A research studies are done regularly on brands in the portfolio.
• Analyse and interpret research results to apply insights and learnings to improve product performance in the future.
• Commission annual brand health studies to ensure the brand remains relevant for the target market.
• Evaluate market volume/value growth trends and market shares for relevant product categories in the portfolio through Nielsen reports.
• Evaluate data, marketing, and competitor information from various sources like trade visits, research info, and publications, including sales performance, promotion performance, and market analysis.
• Plan and control marketing expenditure of the product portfolio within the budget.
• Develop briefs for suppliers, evaluate quotes of different suppliers.
• Verify invoices and create purchase orders for approval.
• Monitor and process marketing-related expenses.
• Control and report on actual monthly and YTD marketing expenditure vs budget via the Marketing tracker tool.
• Ensure marketing expenditure administration is executed according to Auditors' and Procurement's process requirements.
• Monitor sales statistics.
• Analyse sales volumes (daily) and profitability performance of the product portfolio by SKU, Region, Channel.
• Make recommendations based on sales analysis and implement a 360-degree action plan with Sales/KA/Planning/Distribution.
• Identify and initiate sales issues/problem areas in conjunction with Sales, Key Accounts, etc.
• Coordinate the commercial activities with Sales, Production, Commercial, and Distribution of the relevant product categories.
• Assist Demand Planning with volume projections based on planned brand activities/inputs from Key Accounts/Trade Marketing.

• Ensure optimal utilisation of staff.
• Apply consistent discipline.
• Train and develop staff.
• Conduct meetings and ensure effective communication to all.
• Liaise and communicate with management in all departments.
• Set objectives and manage and measure the performance of subordinates.

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