Brand Manager

SUMMARY:
We are all about striving for a wholesome consumer experience. We are on the lookout for a brand manager, who will make a customer’s purchase journey enriching.

POSITION INFO:

Brand Manager
Location: JHB
Basic: R850 000 PA

We are all about striving for a wholesome consumer experience. We are on
the lookout for a brand manager, who will make a customer’s purchase
journey enriching. Being someone who will shape the brand image, we are
hiring a brand specialist who will understand consumer insights and execute
marketing campaigns as per what the consumers want. Our ideal candidate is
a strategic brand manager, who can build brand awareness while augmenting
the brand value and the overall profitability of the company.

Objectives of this role

• Understanding the behaviour of the target audience and acting as a brand solutions manager.
• Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager.
• Maintain budgets, predict market trends and sales, along with assessing KPI and ROI.
• Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team.
• Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on.

Responsibilities

• Conduct market studies and identify opportunities by being a diligent marketing brand specialist.
• Undertake brand reputation projects and figure out the brand positioning.
• Design brand communication strategies along with the brand director and use the right media to communicate them.
• Adhere to established budgets, estimates and performance indicators.
• Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs.
• Devise further growth strategies, and implement them from a brand innovation manager’s point of view.

Preferred skills and qualifications

• Bachelor’s degree in business, marketing, or related fields
• 5 years of experience.
• Perspective to see marketing from a global brand specialist’s point of view that aids expansion and growth.
• Ability to think creatively and work cross-functionally within the brand manager job scope.

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