Brand Manager

SUMMARY:
We are looking for an experienced Band Manager for a Multi-National company within the FMCG industry based in the Edenvale area in Johannesburg.

POSITION INFO:
Requirements:

• Tertiary qualification
• MBA qualification (Beneficial)
• Marketing Background
• 3-4 years Brand Management experience ( Ethnic Hair care / Oral care / Skin care Products)
• Experience with Relaxers
• Experience with Brand Activation
• Experience with Campaigns
• Experience with tracking and managing ROI

• Target Achievement
  • Plans &ensures marketing support to ensure achievement of agreed top line and bottom line targets
  • Ensures optimal utilization and control of Adpro budget.
  • Geographical Responsibility - Southern Africa Region
• Alignment and development of marketing mix elements
  • Ensures development and implementation of marketing mix elements for each product, and ensuring alignment of the same with overall Category and Business/ Marketing Plans. This would cover:
    • Communication Strategy (including advertising)
    • Artwork
    • Promotional Plan (Consumer Promo, Trade Promo,
    • Merchandising and other visibility initiatives)
    • Media Planning
    • Digital Marketing/Social Media planning
    • Packaging
    • Pricing Decisions
    • Product Development
• Strategy
  • Develops long term and short term strategy
• Agency Management
  • Ensures Optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)
• Market Research
  • Ensures development of market research briefs and interpreting research findings.
• Market Analysis
  • Sales analysis both primary and secondary, territory, ORG reports.
  • Competition / consumer tracking.
  • Media tracking
  • Profitability tracking
• NPD Management
  • Manage NPD Projects from Conceptualization to Finished Goods launch in trade
• Salon Activation
  • Manage team of Salon Educators
  • Manage Salon Activations/Education Program
  • Ensure Salon Coverage as per targets
• Reporting
  • Ensure timely update of artwork on CANVAS
  • FG Code creation on MWT
  • Monthly / Quarterly /Yearly Marketing &Trade Marketing Grid
  • Slow Moving Lines strategy

• Internal: Finance Department, Packaging Department, Sales Department, Corporate Marketing team & Operations / QC Department
• External: Advertising and Media agencies