B2B/Global Marketing Manager

SUMMARY:
Senior, strategic and commercially minded B2B Marketer and Salesforce expert, who will be responsible for defining and delivering account-based marketing initiatives that generate new sales pipeline and expand on existing opportunities within target accounts.

POSITION INFO:

Key Responsibilities:

• Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts, including 1 to 1, 1 to few and 1 to many initiatives to help achieve our sales revenue goals.

• Research specific industry sectors, organisations and personas to produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle.

• Develop strong relationships with the account teams. Act as the link between the sales team and global marketing, ensuring materials meet brand requirements and messaging is consistent.

• Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.

• Learn the target market’s pain points and dive deep into their niche.

• Measure and report on the impact of marketing campaigns to support overall account and business goals.

• Keep abreast of current trends in marketing.

Minimum Requirements

• 8+ years B2B marketing experience

• Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.

• Extensive experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails as well as content creation.

• Hands-on experience with Salesforce is a big plus

• Experience in the logistics industry is a plus.

• Thorough understanding of the GCC market is a plus.

Competencies & Skills

• Thorough experience with Salesforce Marketing Cloud and other modules of their suite.

• Expert knowledge on how to feed, nurture and accellerate a lead funnel for optimal conversion.

• Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy.

• Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors.
• Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organisation.

• Excellent project management skills. Being very organized is an absolute must.

• Great time-management and multi-tasking skills.

• The necessary analytical & interpersonal skills to be a numbers-driven team player.

• Problem-solving skills and are a critical thinker.

• In-depth knowledge of different Digital Marketing channels.

• Sense of ownership and pride in your performance and its impact on companyfs success