B2B SaaS Growth Hacker

Company Overview:

Our client is a well-funded AI start-up revolutionizing the sales industry by automating sales agent functions for high-growth and enterprise businesses. They have developed cutting-edge AI-driven solutions designed to enhance customer engagement, streamline processes, and drive revenue growth. With an experienced entrepreneurial team, they are seeking a Growth Hacker to rapidly scale customer acquisition and boost Monthly Recurring Revenue (MRR).

Role Overview:

The B2B SaaS Growth Hacker will be responsible for driving the adoption of AI-powered sales solutions, securing appointments, closing deals, and optimizing growth strategies. This role requires a data-driven marketer with expertise in outbound prospecting, sales enablement, and funnel optimization. The ideal candidate is highly results-oriented, proactive, and skilled in B2B SaaS growth strategies.

Key Responsibilities:

Revenue Growth & Customer Acquisition

• Drive rapid adoption of AI products, increasing MRR through strategic outbound efforts.
  

• Identify and engage high-value prospects, setting up meetings and closing deals.
  

• Collaborate with onboarding teams to ensure customer retention and success.
  

• Gather customer insights to refine the product-market fit and improve conversion strategies.
  

Growth Strategy & Channel Optimization

• Develop and execute outbound marketing strategies via cold email, LinkedIn outreach, and CRM automation.
  

• Optimize messaging across websites, sales collateral, and landing pages for maximum conversion.
  

• Manage Apollo.io for lead prospecting, outreach automation, and pipeline management.
  

• Conduct A/B testing to refine email sequences, messaging, and sales funnel performance.
  

Performance Tracking & Reporting

• Monitor key growth metrics, including appointments set, MRR closed, and client retention rates.
  

• Report insights, improvements, and next-step recommendations to leadership.
  

Key Requirements:

• Proven experience in B2B SaaS growth and lead generation.
  

• Strong track record in outbound prospecting, appointment setting, and closing deals.
  

• Expertise in Apollo.io (or similar prospecting & automation tools).
  

• Ability to craft persuasive, customer-centric messaging for high conversion rates.
  

• Self-motivated with a strategic mindset, prioritizing high-impact revenue channels.
  

Key Performance Indicators (KPIs):

Outbound Prospecting & Lead Generation

• Number of new ICP contacts generated per week/month.
  

• Email deliverability (>95%), open rate (30-50%), reply rate (5-15%).
  

• Meetings booked rate (1-3%).
  

Revenue & Growth Impact

• MRR generated from outbound campaigns.
  

• Number of deals closed/influenced by growth campaigns.
  

Optimization & Conversion

• Website conversion rate improvements.
  

• Effectiveness of sales collateral and outreach messaging.