360 Marketing Manager

SUMMARY:
360 Marketing Manager (Kya Sands, Roodepoort)

POSITION INFO:

Company Overview:

We are a leading provider of innovative mining solutions, specializing in the design, manufacturing, and supply of high-quality mining equipment and components. With a strong presence in Africa and international markets, we are committed to delivering top-tier products and services that enhance operational efficiency and productivity for mining operations worldwide. Our solutions include conveyor systems, wear-resistant components, and customized mining equipment designed to meet the rigorous demands of the industry.

Position Overview:

We are seeking a dynamic and results-driven 360 Marketing Manager to enhance brand positioning across African and global markets. This role requires a well-rounded marketing professional who can manage all aspects of marketing, from digital strategy to content creation and brand development. The ideal candidate will possess a strong background in marketing, digital brand communication, and SEO, with hands-on experience in website management, graphic design, and copywriting. This Role will involve country engagement with the likes of South Africa, Australia, Canada, and Germany.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with business objectives and target markets.

• Enhance The companies brand visibility across Africa and international territories.

• Manage and optimize the company website, including content updates, basic web design, and SEO implementation.

• Conduct keyword research and implement SEO strategies to improve search rankings and digital presence.

• Create compelling marketing materials, including brochures, advertisements, and promotional content.

• Plan, coordinate, and oversee photo shoots to ensure high-quality visual assets for marketing campaigns.

• Develop and manage digital marketing campaigns, including social media, email marketing, and paid advertising.

• Craft engaging and persuasive copy for websites, blogs, and other digital platforms.

• Monitor and analyze marketing performance metrics to optimize campaigns and improve ROI.

• Collaborate with internal teams and external vendors to execute marketing initiatives effectively.

• Stay up-to-date with industry trends and emerging marketing technologies to keep the company ahead of competitors.

Requirements & Qualifications:

• Bachelor’s degree in marketing, Digital Brand Communication, or a related field.

• Proven experience in a full-suite 360 marketing role, preferably in a B2B or industrial sector.

• Strong knowledge of SEO principles, keyword research, and content optimization.

• Proficiency in website management and basic web design (experience with WordPress or similar CMS preferred).

• Experience in graphic design and content creation tools such as Adobe Creative Suite or Canva.

• Excellent copywriting skills with the ability to craft compelling and industry-relevant content.

• Hands-on experience in planning and coordinating photo shoots and other visual marketing materials.

• Strong analytical skills and the ability to interpret marketing data for strategic decision-making.

• Ability to work independently and collaboratively within a fast-paced environment.

• Strong communication and project management skills.