Brand Manager

Location: Montague Gardens, South Africa
Salary: 20000
Recruiter: O'Brien Recruitment
Job Ref: CPT001785/LP
Summary: A leading Adhesive and Sealant manufacturing business based in Montague Gardens seeking to employee a Brand Manager.The successful candidate should have a marketing qualification and 3 years or more brand management experience, specializing in product management and development.

 

 

Job Description

Key Performance Area Job function
Existing product management •  Monitor unit sales on a quarterly basis, report on findings and improvements
  •  Proof existing artwork and copy as needed
Languages on packaging •  Drive the process of re-engineering the artwork, including French and Portuegese on our packaging - this will include a lot of proofing and liaising with a translator
Product Development •  Identify new products to grow the brands
  •  Collaborate with colleagues on the look & feel of the products, prepare briefs for;  packaging, trade presenters and POS, proof and approve
  •  Liaise with suppliers of packaging, assist in sourcing the right packaging
  •  Conduct surveys to determine viability of new product launches through sales team and directly in the market place
  •  Prepare New Product Launch's for every new product
  • Track the perfomance of new products & work hand in hand with sales team to drive new products
Point of Sale Material •  Make recommendations on what type of POS is required, assist in developing and sourcing material - work within the budget and brand needs
Supplier relationships •  Continue relationships with key local and international suppliers (social media, PR companies, web developer, packaging, products etc)
Social Media •  Collaborate with customers to get our brands mentioned on their websites and fb pages - reciprocate where possible
  Prepare conversation plans in advance, liaise and work with Social Media expert, contribute to ideas for growing the page, respond to queries. Keep up to date with current trends
Advertising & Advertorials •  Assist in preparing advertising schedule including where we will advertise and deadlines
  •  Gain editorial coverage 
  •  Provide input into media planning and spend
  •  Provide input into adverts, proof ads before print deadlines
Promotions •  Identify, develop and manage campaigns to grow the brand - monitor and provide full campaign reports
Admin •  Ensure work is stored correctly and easliy accessible on the marketing server
  •  Maintain own filing system 
Sales Support •  Support sales team by making suggestions for in store POS, advertising on flyers and online
  •  Provide input to the sales team to ensure the successful implementation of brand plans, product launches, packaging changes, and other marketing initiatives
  •  Prepare quarterly product performance reports looking at volume, value and profitabilty making recommendations for improvements / changes to ensure our brands grow - present these reports to our sales teams on a quarterly basis or as required
  •  Perform store visits to pick up information on own brands, opposition, market trends, POS ideas etc and feedback to the team
Market share analysis •  Work with market share companies such as Nielsens / GFK to analyse markets and spot opportunities for our brands, ensure ingights are used effectively

 

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